We target the 50 and over consumer profile. Why does this matter? They are the largest, most affluent, and most loyal consumers in the fitness industry. And ther is NO NATIONAL BRAND in fitness that meets their needs and understands their challenges. 81% of Exercise Coach clients are over 45, which is really unique for a fitness business.
Compared to traditional personal training our clients pay less per session and receive a better workout. At The Exercise Coach, clients receive a better workout in a shorter period of time. And our franchise owners can become experts in delivering the best workouts to people who will truly appreciate it.
Absolutely. We’re not just looking for fitness people to be franchise owners. Our ideal franchisee is someone who would make a good Exercise Coach client. We’re most interested in finding quality people who understand the need for effective exercise in their own lives and would feel good about delivering it to others.
Additionally, our business is one where the owner can work on the business rather than in the business. You’ll be hiring and managing others to deliver The Exercise Coach System to your clients, and they will receive in-depth training and certifications. This allows you to own more than one Exercise Coach Studio, if you so desire. Don’t let your lack of fitness industry experience make you feel disqualified – in fact, some of our most successful franchisees came from other professions.
What is the Initial Investment to open an Exercise Coach?
The total initial investment to open an Exercise Coach studio (as stated in our FDD in Item 7) ranges from approximately $80,000-$300,000. We offer 2 models – a Suite which is 800-1,200 square feet of office space and a smaller equipment package, and a Studio, which is 1,200-2,000 square feet of retail and features more fitness equipment. Talk to our Development Team to understand more and see which model is the right fit for you.
No doubt you see many gyms, clubs, and fitness studios around your community. There are plenty of places to go to exercise. The problem with most of these places is that they fight over the 10-15% of the population who love to work out. These avid exercisers are self-motivated people who jump for fitness fad to fitness fad looking for a new workout.
We have pioneered an approach aimed at the 50+ marketplace. There are 60 million adults in the Us over 50. They hold 70% of the discretionary income, and are far more loyal, with an average length of membership that’s 2 years longer than the average customer. And yet, 80% of them report that they are unsatisfied with the current fitness options in their marketplace. The hot, sweaty, crowded and large fitness scene just doesn’t appeal to a sophisticated and older client demographic.
Yes! The results you get from exercise have little to do with the amount of time you spend exercising. Your body’s ability to make itself stronger, more enduring, and more metabolically fit are determined by three factors: the quality of the exercise you do; the amount of time you allow for rest, recovery and rebuilding before your next session; and the quality of nutrition, especially immediately after your workouts.
Our approach is the safest and most efficient path to achieving the results most people want – to look and feel better, and to improve their health. Over the past 18 years, we have trained thousands of clients with only 20-minute sessions, and we have stayed consistent with our message that ‘muscle quality matters far more than movement quantity.
Everyone knows they should exercise; however, only 10-15% of the US adult population does so on a regular basis. That means that nearly 9 out of 10 people are not exercising regularly. Most of the fitness industry competes for the small numbers of avid exercisers, who enjoy working out and consider it part of their lifestyle. We have the perfect solution for the majority of people who have found traditional exercise tedious, intimidating, ineffective, or just unpleasant.
We specifically target Baby Boomers, the fastest growing population segment in the U.S. Most of the wealth in the country is in the hands of those over 50. To understand how attractive this market is, consider that in the U.S. someone turns 50 every 7.5 seconds. Also, starting in 2011, 10,000 baby boomers turned 65 each and every day. These consumers feel ignored and are unhappy with the offerings at most gyms and clubs. We have focused our entire business at meeting their needs.
All financial representations must be disclosed in our FDD, in particular in Items 7 and 19. We do disclose financial performance in our FDD. Please speak to our Development Team about receiving an FDD and understanding the unit economics further.